jennawelcomejenna jenna








aboutMy life can be found at the intersection of art history and technology. I search for information that challenges what I know. And put what I've learned to use in my professional and social life.

In my spare time, you can find me at an art museum. I found my love for art history out of the enjoyment I got from creating art. Some of my favorite art movements are the modern art of the 19th century and abstract expressionism from post World War II. Art makes me think and keeps me wanting to learn more.

If you are looking for me online, I can be found tweeting, socializing, networking and blogging. I frequently get my news from Twitter, Mashable and a variety of techology blogs. I am new to the blogging scene but use it to help make sense of my thoughts. I am always striving to understand as much as I can about technology.

My interests have landed me in the field of strategic communication. I've gained experience about the fields of marketing, social media and interactive advertising through my schooling and my affinity for staying current with technology. My creative side and abililty to produce great ideas is enhanced through my focus in art history.

Take a look at my work so far, this is just the beginning.








These are a few samples of my work. Some of them were done at jobs and internships, others in course work. I have worked on creative, strategy, planning and social media. This is only a snapshot of my work, there is always more to come.

Samsung Galaxy S2 Media Plan

SGS2 coverSGS2 Media ObjectivesA partner and I produced this media plan for the Samsung Galaxy S2 in our interactive media plan course. The book features our objectives and strategies for a 2011 media plan and buy for the Galaxy S2.

The campaign integrates our creative idea of "your hands on the galaxy" with an interative media plan including online, SEM, SEO, social, mobile and applications.

We also created flash ads and landing pages to be integrated into our online and mobile advertisements.


2011 Toyota Highlander Hybrid Campaign Book

2011 Highlander Campaign Book Media SectionA team of five and I produced this campaign book for the 2011 Toyota Highlander Hybrid in an advertising course. The book features a situation analysis of the market and target consumer, creative ideas, the media plan, a public relations campaign, press releases and a survey.

We worked in a group on all aspects of the plan and layout of the final book. Specifically, I was in charge of the media plan.

Our book was voted by the students as the class winner during our campaign pitch.


University of Wisconsin Digital Collections Facebook and Blog

UWDC FacebookAt the University of Wisconsin Digital Collections, I am in charge of their Facebook and Blog. I created the logos that you see on the Facebook as part of a new branding for the collections, the website will be up and running soon.

On the Facebook, I highlight our tweet theme for the day and ask questions of our users on the content they would like to see. I monitor the Facebook and answer any questions our fans may have. I engage our users with the content to help them learn about and use the collections.

UWDC BlogDC blog is also connected to the Facebook. Each week I post new articles relating to campus and community activities. The blog provides a closer look at some of the collection we are highlighting during the week on Facebook and Twitter. Many times I take user suggestions on collections they would like to learn more about.

Our Facbook and Blog have helped gain awareness of the collections and increased the number of site visits.


RapidDraft Promotional Material

Welcome KitPromotion imageThese promotional pieces were created during my internship with World Fantasy Games. The piece on the left is a welcome HTML email to new users. And on the right is a series of promotional online advertisements and banners used on World Fantasy Games websites.

I worked on the layout and design of these pieces and was supplied the images and logos from the creative agency working for RapidDraft at the time. All of these pieces were used when RapidDraft was first launched in the summer of 2009.


EcoUnion Website

EcoUnion ImageThis website contains content surrounding the building of the new Union South on the University of Wisconsin-Madison campus. For this project, I wrote and researched all of the content as well as designed and created the website.











resumeProfessional Experience

Marketing Assistant
University of Wisconsin Digital Collections
I worked on Facebook creating social media campaigns and increasing fans from 120 to over 550. In this postition, I was also incharge of maintaining and writing for the UWDC blog that promoted the collections along with campus and community events. During my two years at this job, I was also part of a new branding strategy and created a new logo along with new promotional materials such as brochures and informational packets.

Account Intern
Targetcom, LLC
At this position, I assisted in research for various advertising campaigns. I was part of a social media campaign for a major health care provider, monitoring Facebook, Twitter and Posterous accounts and posting materials to these pages. For this campaign I also analyzed data from the Facebook ad campaign and put together reports for the client.

RapidDraft Marketing Intern
World Fantasy Games - Rapid Draft
During this internship I created various online advertisements and promotional materials. I also helped gain greater reach with SEO. I maintained a presence on sports forums and contact bloggers to generate buzz about the new game.

Park Intern
Kenosha County Parks Department
I was in charge of creating a total of 12 new brochures for each county park and golf course. In this position I took and edited photographs, created layouts and wrote copy for each brochure.


University of Wisconsin-Madison
Journalism Bachelor of the Arts, August 2011
Major: Journalism with an emphasis in strategic communication


Social Media: Facebook, Twitter, YouTube, Blogger, Posterous, Flickr, Zazzle
Tracking Software: Insights, Social Mention, Twitter Tracker, HootSuite, Facebook Grader, Twitter Grader, Twitanalyzer and Google Analytics
Software: Adobe Dreamweaver, InDesign, Illustrator, Microsoft Word, Excel, PowerPoint, Publisher, Picasa

To see my full resume, you can download this PDF.










This is me and my work. Do you like what you see? Let's talk about it! Here are a few ways you can contact me.

Email: jenna.lichter@gmail.com

Blog: jennalichter.tumblr.com

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